Flyer – the cheapest medium of advertising printing. As a rule, for the manufacture of leaflets, use cheap paper, small format, print them very large editions, as the most common way to implement a mass unaddressed flyers leafleting.
A huge number of leaflets handed out at the metro, to stuff the mailboxes. After distributing leaflets customers eagerly await the influx of customers, but are often deceived in their expectations. The main mistake of the customers of promotional products is that they rely only on the number of sold flyers. However, for a successful advertising campaign is not enough. It is important that your promotional material, in this case – a leaflet want to read. And this is not so easy to achieve. Virtually all stuffed in mailboxes leaflets sent immediately into the trash, leaflets also to be handed over to a potential customer into the hands of other places of distribution (most often in the subway) or thrown away, or tuck into a pocket in order to read the leaflet and then, in a more convenient location.
However, leaflets, printed mostly on cheap paper, put in your pocket or bag, often rumpled, and sometimes even torn. As a result, the leaflet becomes so unattractive that it is also discarded. Of course, some of the leaflets comes to consumers and can be read. But if the design leaflets uninteresting, but cheap and poor quality paper, leaflet looks so unpresentable, that is hardly a good advertisement for your products or services.
So what to do? Maybe we should turn to the practice of implementing flyers abroad. Advertising printing developed there very well, and has long tried different types of print advertising and how they spread. Promotional products out there on the number of issued no more than we do, but its range is much wider and the effect of its implementation above.
The fact is that any advertising products abroad, including leaflets, focused on a specific target audience. For example, travel and sightseeing leaflets taken to lay there in the lobby, to distribute to tourists in tour buses, point of sale excursions, hotel lobbies. Flyers advertising the spare parts for cars, will bring much more effect if giving away or put them at gas stations, parking lots, etc. Leaflets about their products, you can spread out at the exit of the store, where these products are sold.
Abroad often distribute leaflets at public transport stops, where each person can take and vyboat leaflet with interesting information. As the foreign practice, direct mail flyers brings greater effect. In this handout require less, and therefore pay more attention mozhngo quality of its production, make flyers bright and showy, to use a more expensive paper. Try to distribute leaflets, given your target audience – it is possible that it will bring much greater advertising effect.
